SEO Copywriting

Writing is much easier said than done. Some of us can pick up a pen and write down exactly what we’re thinking. Others stare at the blank page like it’s a 1,000-foot wall they need to scale. Because your content is one of your website’s biggest assets, it’s important that your message is clear and visible to potential customers. At Genious, we offer copywriting services that ensure both.

Whether you want your website fortified with entirely new content or you think your content just needs some touching up, our content development team can help. Our in-house writers, skilled at creating engaging copy and optimizing it using best SEO practices, can enhance or completely re-invent your tone and unique selling proposition.

SEO Copywriting Services

Your Dedicated Writer

Every client at Genious receives their dedicated writer. The writer on your account works side-by-side with you and your marketing team to make sure your website’s content is search- and conversion-friendly. Your writer also establishes a firm understanding of your brand to acquire a tone that’s unique to your company and engaging to your target market. Armed with experience in an array of industries, Genious writers exercise a unique ability to improve the delivery of your product or service while optimizing your content for the web.

On-Site SEO Copywriting

Taking the first step towards a successful SEO campaign means starting at ground zero – your website. After our writers receive the keywords necessary for your SEO success, they get to work. They write in a manner that’s relatable to you target market and employ a tone that matches your desired brand, all while making sure your audience shows up in the first place.

To make sure your website attracts organic traffic, the pages of your website must be themed appropriately according to your selected keywords. In addition to creating compelling copy that’s as good online as it is off, our writers help organize and optimize your pages, so they align with the search terms you want to rank for.
Areas where our writers look to improve your on-site optimization include (but are not limited to):

  • Metadata
  • Page Titles
  • Meta Descriptions
  • H1s, H2s, etc.
  • Content
  • Alt Tags
  • Link Attributes

While optimizing your pages, our writers make sure your content works from a marketing AND conversion perspective. If the pages aren’t engaging and conversion-friendly, then the point of your improved rankings is moot. Our aim is to attract the right kind of audience to your website, every time, so both your search engine rankings and conversion rates improve.

Some on-site optimization tactics we use to improve the overall quality of your site include (but are not limited to):

  • Writing content for new and existing pages to drive points home and improve SEO
  • Enhancing internal linking structures to improve SEO, user experience, and conversion rates
  • Creating guides and resources to help an interested market understand your offerings
  • Writing timely and engaging blog posts to maintain a steady stream of content output and strengthen online authority
  • Addressing existing grammatical or structural issues to improve your online face and audience’s trust in you

Off-Site SEO Copywriting

As part of our SEO efforts, we build links and market your content across the Web to drive traffic to your site and establish SEO value. Our content writers work in close collaboration with our link building team to create a greater online presence by strategically improving your link profile.

Some of our traditional off-site SEO copywriting services include (but are not limited to):

  • Press Releases
  • Media Pitches
  • Microsites
  • Web 2.0 sites (Tumblr,, etc.)
  • Blogger and PR Outreach

These off-site writing services help your company make a name for itself outside your official website. Building this off-site presence is incredibly important to reeling in organic traffic.

Writing for the Social Sphere

Social media is paving the way for search. It’s where people turn to for their news, entertainment and even consumer reporting. It’s also a perfect place to build your brand and publicize your content. With that said, we’ve shifted our attention away from solely focusing on keyword-rich content.

Now, we focus on shareable content. We look at what makes people tweet, like, pin, and comment and use those indicators to craft your content and build its popularity organically. When you work with Genious, you’ll find that your content possesses characteristics linked to social sharing. You’ll see that the pieces our SEO content writers create for you are:

  • Visually Attractive
  • Relevant and Newsworthy
  • Instructional
  • Entertaining/Humorous
  • Relatable

Measuring Success

Successful SEO copywriting isn’t successful unless it translates to conversions (sales, leads, etc.). By tracking these conversions, we determine the effectiveness of the content on the page, the content that funnels people to that page, and any off-site content promoting that page. At Genious, we don’t just provide you with content–we provide you with results.


Growth in Keyword ranking


Increase in Organic traffic


Increase in Top 10 ranking


Increase in Visit duration

Targeting the wrong neighborhood?

Contact us at [email protected] and we will create and deliver bespoke digital strategies. Let’s take a look at how our internet marketing services can lead your marketing business to success.

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For more information on our web SEO company, call us at +9611379760 or via email at [email protected]