Aura by Swarovsk

Creation, Consulting, Social Media, SEO

Aura by Swarovsk

Aura by Swarovsk

For over 100 years, Swarovski has been synonymous with elegance, innovation, and poetry. World renowned house of jewelry, it has recently diversified into the perfume market with the creation of “Aura,” its first fragrance. In 2011, the group owned production sites in 18 countries around the world.

What We Achieved

Genious conceived, developed, and launched the product site “Aura by Swarovski” online. Available in 9 versions and translated into 6 different languages, the operation is complete with a dedicated tab to the “Swarovski Beauty” range, integrated on the Facebook fan page of the brand.
We also developed the current brand loyalty space, “Swarovski Beauty Room,” with promotional offers, exclusive news and contests. Everyday, the agency maintains the site and animates the five versions of the Facebook page dedicated to “Aura”: flash, video, pushes, links…

  • CLIENT Aura
  • WE DID Creation, Consulting, Social Media, SEO
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