Local Marketing

Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates. It also helps customers find your business (and yes, they’re looking), helps you to spend marketing dollars more efficiently and mitigates the loss of valuable market shares to your competition. And did you know that research indicates that nearly 60% of consumers use Google every month to locate a local business? Local marketing matters!

Local Marketing Process

What does a local marketing plan look like? Effective local marketing involves numerous components that require seamless, simultaneous implementation. The following chart is a summary of each local marketing technique and we dive into each category in detail below.

Local SEO

Keywords. Local Profiles. Site Optimization.

BUSINESS Directory Profiles

50+ Online Profiles. Formats. Key info & Links.

Social Media

Facebook Coupons/ Ads/ Check-ins

Google AdWords

Lead Generation. Filter by Cities. High ROI.

Mobile Marketing

Responsive Design. Mobile Ads.

Our Local Marketing Services

Local Search Engine Optimization (SEO)

Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a customer’s website is appropriately and thoroughly indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster. Our local SEO services then identify the keywords and phrases that a client’s local target audience searches for, and incorporates these keywords effectively throughout a website in meta descriptions, H1s, image alt tags, title tags, and content. We also display a client’s city and state prominently in these areas of a website, as well. Quality content will also be regularly published to a client’s website and social media platforms and will focus on topics and keywords specific to the interests and behaviors of the business’s local audience. This helps search engines to more effectively rank a client’s website for local search results while providing potential customers with truly relevant content that engages and encourages multiple visits and conversions.

Local Business Directory Listings

Genious also creates client listings in numerous online business directories like YELLOW PAGES and Google + Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives. A local business listing is a page that provides basic contact information, including the company’s official name, address, and phone number, and a link to its main website, all represented uniformly on every business profile (consistency is key).

The more pages created in various online directories, the better chance a business has of being found when customers search for nearby services. Having lots of local directory listings also improve a company’s” authority” or reliability according to search engines, which in turn can improve rankings in local search results pages. At Genious, we can create over 50 local profiles for clients with brick-and-mortar storefronts. If a client has multiple locations, we’ll set up profiles for each location as well. We’ll also make sure that each local profile is categorized correctly based on the product or services offered, (as categories play a significant role in ranking). We select an appropriate business title that adheres to Google’s guidelines for quality local business listings, as well as include informative descriptors, valuable outbound links, and citations.

Social Media Marketing

Social media marketing serves as another highly efficient means by which to establish a loyal local customer base and increase conversion rates. In addition to creating social media profiles for each of a client’s physical locations, we can also create locally-advertised coupons and advertisements on Facebook to engage a new audience. These Facebook ads and coupons are highly customizable, allowing us to incorporate specific expiration dates, terms, and conditions, advanced options and reminder e-mails based on the preferences of our clients.

We can also enable Foursquare check-ins so that Facebook users can find a local business and “check-in,” via the application, which identifies the user’s location. According to Foursquare, 93% of all local businesses are listed on their website, often as a result of listing creations from customers themselves. This demonstrates not only the popularity and prevalence of the Foursquare service but also that if a client doesn’t create their own listing, a customer likely will. With our social media local marketing strategy, we’ll help clients to list themselves more accurately and efficiently so that all necessary information is included so that customers can easily find it.

Local Page Creation

When embarking on a local marketing campaign, it’s also smart to create separate, individual pages for each of a business’s locations. Why? Unique local web pages (not to be confused with directory profiles), can help improve organic search results for local businesses and provide an overall enhanced user experience. A unique local page allows visitors from specific locations to quickly find exactly what they’re looking for when visiting a business’s main page. We also create distinct pages for each of a company’s locations – without duplicate content that could be penalized by Google – and instead provide valuable content that is tailored to the audience of a particular location. For example, a unique local page may have links to a client’s local blogs or outbound links to relevant local websites, along with case studies and photos of service conducted within the city, testimonials from area customers, or a Google map of the specific location. A unique local page created by Genious lets customers know that a client is truly cognizant of the individual needs and specific interests of its consumers in a particular region.

Google AdWords

Genious can further help clients reach a local consumer base through the use of Google AdWords. Google AdWords is a strategic online advertising service that allows businesses to market to a specific (in this case, local) audience based on keyword research. A client’s AdWords advertisement will appear on a Google search results page in the top or side bars when users from a specific region search for a targeted keyword. This system ensures that businesses only target viewers who are actually interested in a particular service or product within the client’s area, and advantageously operates on a “pay per click” basis. This means that a business will only pay for advertising space when a viewer actually clicks on a Google AdWords advertisement.

Google AdWords continues to deliver consistent Returns on Investment to clients that take advantage of this opportunity and Genious’s expertise in ad content and placement. In fact, according to WordStream research, nearly 65% of all clicks from commercially-aimed keyword searches are the paid advertisements that appear on results pages. Clients will also benefit from the immediacy and measurability of a Google AdWords marketing campaign, as analytics regarding clicks and conversions is almost instantaneous. All in all, Google AdWords successfully complements the other components at play in our local marketing campaign and delivers useful results.

Mobile Marketing

Genious can also implement a mobile marketing plan as part of a comprehensive local campaign. Without proper mobile marketing, modern businesses have little to no chance of observing significant regional growth. Why? The reality is that mobile device usage for Internet searches is skyrocketing, with 95% of mobile device owners stating that they rely on their devices for local searches. Given that Google has also recently announced that websites would be identified as “mobile-friendly” on search engine results for meeting specific compatibility criteria, the stakes have never been higher for businesses to jump on the mobile bandwagon to sustain and grow their local customer base. Our effective mobile marketing involves creating a responsive website design that allows a site to easily adapt to any mobile device to ensure consistent usability and navigation for mobile users, as well as elicit higher conversion rates. We can also implement an advertising campaign specific to mobile devices and personalize it based on collected demographic information so that ads are targeted (and retargeted) at a local mobile audience. These ads will appear on mobile search engine results pages as well as on mobile apps and are correctly configured for these devices in terms of format and presentation.

6X

Growth in Keyword ranking

398%

Increase in Organic traffic

1105%

Increase in Top 10 ranking

129%

Increase in Visit duration

What Clients Say

Let Genious’s effective services guide your customizable local marketing campaign today! For more information on how we can help, contact us at [email protected]; or, to see how your website stacks up against the competition.

  • With the new websites atalaplza.co & omarin.co our web traffic amazingly doubled. With the great success of this project, our choice was easily directed to market organically with SEO and continue the partnership with your firm moving into the new year. To this day in February we have had nothing but growth in placement and site traffic with surprising results. Going into 2017 we look forward to our partnership with Genious. Thanks team for a wonderful experience.
    Atlal Plaza Logo
    ANTOINE JMAYEL "ATLAL PLAZA"
  • After a great deal of research, I chose Genious to design our website and begin our SEO campaign. Ryan and his team walked us through every detail and exceeded our expectations when we moved our launch deadline up significantly. The writers rose to the challenge of delivering content on an uncommon subject and we could not be more pleased with the final product.I would highly recommend Genious to anyone looking to build a creative website that actually generate results.
    Dr.Hussein Hashim logo
    DR.HUSSEIN HASHIM
  • Thank you guys for the wonderful website you have accomplished for us. We wished if we have known you before dealing with our past agency with whom we had problems and bugs. Your continuous support is greatly appreciated and the result did exceed our expectations as you promised. Our website looks great thanks to you.
    PAIRS logo
    DR.AGHIAD KUTUBI
  • Before using Genious we had previously tried several SEO companies. We have been with Genious for over 2 years now and they have provided the greatest level of customization in both their work provided as well as their reports. With their support we have been able to produce and distribute quality content which had led to a significant increase in qualified traffic to our website and a rise in our search engine rankings. Their staff has truly gone above and beyond to help us increase our online presence.
    Bel'Argan logo
    CHRISSY NASSAR
  • My company had Genious build our website and provide assistance with both Search Engine Optimization and Social Media campaigns, and have been happy with our increased placement and the overall look and feel of the design. Genious has been such a help for us in overcoming a steep learning curve in this ever-evolving internet landscape. I would highly recommend Genious as a great partner for consumer-friendly, highly ranked websites!
    Lebamedic Logo
    HAIFA ABDELSAMAD
  • Great team, modest ceo, latest technologies and amazing results. yes Genious did ask us to write a review, and this is what we did with great pleasure due to their integrity honesty and professionalism. Working with Genious on our site design was an excellent process. They were extremely responsive and quick to implement any change we desired. We’re very happy with our new site and are excited to share it with our clients and prospects!
    Test & Care Logo
    DR.KAMAL SLIM
  • I wanted to take this opportunity to really thank Genious for all the hard work it has done for our company, CLIS. From my initial introduction and proposal that was completed by our sales rep and the ongoing project management, the outcome thus far has been incredible. The team have extensive knowledge and expertise which in turn continue to create positive results. I would recommend Genious to anyone who is in search of a great SEO company.
    Beirut CLIS logo
    DR. ABBAS CHAMSUDDIN

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