Conversion Rate Optimization

Conversion optimization should be a key component of every digital marketing campaign. Its focus is to continuously refine the site’s user experience and conversion flow through AB testing to increase the percentage of visitors that turn into leads.

Your website gets new visitors every day but what percentage of those visitors are converting into sales or leads?

Conversion Optimization is the practice of increasing the conversion rate by testing adjustments to on-page elements. These changes could be as simple as modifying the copy in a call-to-action or altering the color of a button or as elaborate as design alterations to your landing pages.

What is a conversion?

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

Purchasing

Registration

Refer a friend

A button or link click

Downloading brochure

Reaching a particular page

What is Conversion Rate Optimization?

Conversion Rate Optimization is an art of generating more and more leads from the targeted audience. Conversion optimization makes your customers pick up the phone and call for a quote. Conversion optimization gets them to click the ‘buy’ button now instead of leaving the tab open for later.
By optimizing or improving your web conversion rate, you can get more people to take more action without spending money on attracting more visits to your landing page or website.

Conversion Rate Optimization Process

WEBSITE USABILITY

Increase your customer base and online conversion rate with our website usability services

IMPROVE SALES COPY

We can craft compelling sales copy for your website that will encourage your site visitors to convert

CONVERSION FUNNEL

We can analyze your conversion funnel and make improvements to increase conversion rate

HOME OPTIMIZATION

Our Landing Page Optimization services allow us to optimize your site for better conversion rates

A/B SPLIT TESTING

We provide AB testing experiments targeting the pages that will give you the biggest uplift

Our Strategy

Genious offers custom conversion optimization services to maximize your conversions. From form fills and sign-ups to e-commerce sales – no matter what the goal of your site is, our strategies will show you results.

While the recommendations and plan specifics will be unique to your campaign, our conversion optimization service usually proceeds through the following steps:

  • Audit or implement analytics goals tied to the site’s conversions to ensure proper tracking data.
  • Install heat map tracking on the main landing pages to track user behavior.
  • Complete a full UX & Conversion Analysis for the website detailing the recommendations for improving conversion based on best practices, analytics data, heat mapping data and our team’s expert knowledge from implementing conversion strategies for other companies.
  • Prioritize the recommendations from conversion analysis.
  • Begin AB testing the key elements outlined in the analysis.
  • Once a particular test has obtained statistically significant positive results, the improvement should be rolled-out to influence the site's overall business success positively.

Our Pricing

Conversion Optimization is a never-ending process. It is subject to continuous improvement that demonstrates a commitment to maximizing the business value of every website visit. Let Genious show you the power of following best practices for conversion rate optimization for your business. CRO packages are based on the amount of pages and testing which is required. Depending on the size and nature of your project a custom proposal will be developed to meet your needs. All rates are negotiable.

What Clients Say

Let Genious’s effective services guide your customizable local marketing campaign today! For more information on how we can help, contact us at [email protected]; or, to see how your website stacks up against the competition.

  • With the new websites atalaplza.co & omarin.co our web traffic amazingly doubled. With the great success of this project, our choice was easily directed to market organically with SEO and continue the partnership with your firm moving into the new year. To this day in February we have had nothing but growth in placement and site traffic with surprising results. Going into 2017 we look forward to our partnership with Genious. Thanks team for a wonderful experience.
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    ANTOINE JMAYEL "ATLAL PLAZA"
  • After a great deal of research, I chose Genious to design our website and begin our SEO campaign. Ryan and his team walked us through every detail and exceeded our expectations when we moved our launch deadline up significantly. The writers rose to the challenge of delivering content on an uncommon subject and we could not be more pleased with the final product.I would highly recommend Genious to anyone looking to build a creative website that actually generate results.
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    DR.HUSSEIN HASHIM
  • Thank you guys for the wonderful website you have accomplished for us. We wished if we have known you before dealing with our past agency with whom we had problems and bugs. Your continuous support is greatly appreciated and the result did exceed our expectations as you promised. Our website looks great thanks to you.
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    DR.AGHIAD KUTUBI
  • Before using Genious we had previously tried several SEO companies. We have been with Genious for over 2 years now and they have provided the greatest level of customization in both their work provided as well as their reports. With their support we have been able to produce and distribute quality content which had led to a significant increase in qualified traffic to our website and a rise in our search engine rankings. Their staff has truly gone above and beyond to help us increase our online presence.
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    CHRISSY NASSAR
  • My company had Genious build our website and provide assistance with both Search Engine Optimization and Social Media campaigns, and have been happy with our increased placement and the overall look and feel of the design. Genious has been such a help for us in overcoming a steep learning curve in this ever-evolving internet landscape. I would highly recommend Genious as a great partner for consumer-friendly, highly ranked websites!
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    HAIFA ABDELSAMAD
  • Great team, modest ceo, latest technologies and amazing results. yes Genious did ask us to write a review, and this is what we did with great pleasure due to their integrity honesty and professionalism. Working with Genious on our site design was an excellent process. They were extremely responsive and quick to implement any change we desired. We’re very happy with our new site and are excited to share it with our clients and prospects!
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    DR.KAMAL SLIM
  • I wanted to take this opportunity to really thank Genious for all the hard work it has done for our company, CLIS. From my initial introduction and proposal that was completed by our sales rep and the ongoing project management, the outcome thus far has been incredible. The team have extensive knowledge and expertise which in turn continue to create positive results. I would recommend Genious to anyone who is in search of a great SEO company.
    Beirut CLIS logo
    DR. ABBAS CHAMSUDDIN

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